Customization Opportunities in Mobile Purse CampaignsMobile wallets like Apple Purse and Google Pocketbook are shaping the future of client engagement, providing real-time opt-in customization that email and SMS can't. Unlike an inbox or alert feed, mobile wallet passes are developed straight into customers' lock displays and upgrade dynamically to
How To Build Micro Segments For Niche Campaigns
Personalization Opportunities in Mobile Budget CampaignsMobile wallets like Apple Budget and Google Wallet are shaping the future of consumer interaction, supplying real-time opt-in personalization that e-mail and SMS can not. Unlike an inbox or notification feed, mobile pocketbook passes are built straight right into customers' lock displays and u